Strong drinks served with delicious, down-home, no-bullshit small plates, in the heart of Ballard's historic
– and increasingly, increasingly busy – restaurant district, called for a more deft touch than simply slapping a logomark window-center
and launching the same website or taller-than-wide menu as most every other of Seattle's new, monied, soullessly 'trendy' restaurants.
We worked our paintbrushes, printers, typewriters and the Historical Board to create an identity and write copy that from the start got
people talking...and then eating, and drinking, and eating and drinking quite a bit more.
We began by hand-lettering a family of "logo" treatments and letterpressing business cards up on awesomely sized and weighted business
cards. Working from shoeboxes of old Sexton family photos, we designed a line of more than 20 picture postcards, all stamped in the old ways
with some of our copy, printed on an amazing super-thin photo paper. The business cards "sold out" within days, while the postcards went
through several print runs before The Sexton even opened, the copy on the back quoted verbatim in all early press.
Our window concepts – ultimately hand-painted by the Sexton's visionary proprietor, Ryan Davidson – were designed to face both they that
already knew, and they that they ought to (facing the street, and the patrons already inside), decorative and each bearing the signature
of the same Mr. Davidson.
The Sexton's first website was an exhaustively letter-set, printed, scanned, treated, re-printed, re-scanned and so forth "document" that
immediately – long before patrons made their way to the windows or the business cards – stood the business quite a-ways apart from the
templated restaurant websites more expected. Instead, as a grace note in concert with the postcards and business cards, the website was
at once beautiful and no-bullshit, impressing immediately by the strength and depth of its menu. Probably our favorite in a growing pile
of websites that we actually own as physical pieces.