What do you get for the food blog that helped start it all? Molly Wizenberg's
Orangette didn't just help inspire one or two generations of food bloggers and
even food photographers to see the life-worth-living around every good meal, it went so far as to introduce one of us to their wife, a
fact that at least one small child is quite grateful for. Not for nothing did Molly Wizenberg go on to win a James Beard award, and we
felt quite particularly privileged to work with her on the first redesign of her great site since she founded it on Blogger, more than a
Maintaining the clean minimalism that played a small role (fourth behind the writing, photography, and food of course) in the abiding love
her most loyal readers have always had for the site, we set to work on a design that would be elegant, while allowing for just a little bit
High-end web typography is given a lot of open space to create a reading experience that is something of a breath of fresh air, with
several handfuls of small, smart features making each post highly usable, sharable, and...fun. Her deep back-catalogue of recipes was at
last made searchable and sortable, both visually and by text, while the recipes themselves are elegantly fit into the greater design.
Threadable comments with each post at last make it easy for Molly and her readers to begin conversations.
And, of course, there would be at least a small set of print pieces (so far) to go along with such a swell new design, with letterpressed
and embossed business cards printed in that same blend of elegant and cheeky ("I am a...riot at karaoke").