A bold and ambitious young writer and recipe developer? ✓. A creator who is uncommonly invested in the architecture and performance, the optimization and organization (not just aesthetics) of his own website? ✓ A design process that is as iterative as it is positive, all on account of the client's legit earnestness? You bet. We were privileged to redesign and relaunch Macheesmo as a souped-up powerhouse that delivers a wealth of content produced by a staff of one as if an entire team were behind it (take that, Pioneer Woman). And...we got to design a nifty little logomark and wordmark set.
An inviting homepage with a careful, well-organized hierarchy, balancing multiple points of entry with a number of customized content feeds, micro-formatted recipes and even revenue streams. You should imagine how well this man's recipes are built if he's this good at conducting even his website development.
A model for many that came later, Macheesmo's recipe database was made visual as well as sortable, with users suddenly able to group and sort from an extensive back-catalogue, all to suit their very current needs.
And a strong little run of business cards as testament to the genuine mirth this man has for food and the fun that can be had with and over it.